How to Create Great Customer Experiences on a Low Budget

Most tow truck businesses are normally started on a low budget. Running a business involves a lot of things. From sales, marketing, customer relations, and many more, all these needs to be well aligned for a business to succeed. For a business to grow from one level to the next, it must work on its customer experience. In most cases, you will be faced with low budget to run a business, and you must work on that tight budget. That means, you should maximize on the funds you have and minimize on expenses. If faced with such situation, here are some couple ways you can create great customer experience on a tight budget.


Think About Your Goals

Why do you want to start a customer experience program? What are the key things you would like to achieve? If you don’t have the right answers for these questions, it will be hard for you to see success in what you do. Before you can start, think about your goals and how you will achieve them. Doing so will help you reduce churn rate as you standardize processes and achieve scalability. Whatever you have decided, once you have made a decision on your goals, you can begin the brainstorming process and look for ways to improve customer journey at every interaction. You will need to create s customer journey map. With a journey map, you can visualize the process your customers go through.


Plan your budget according to priorities

Noe that you have a good idea of what your goals are and you have brainstormed some ways to improve customer experience, it is time for you to work on your priorities. The best way to create a great customer experience on a budget is to prioritize on what you want to get done with your budget on time intervals. To get started, think of the ideas you came up with during the brainstorming process, and then work on what you need to spend money on to make it happen. To have a proper plan for your budget, you need to have a good understanding on how much each task is going at and prioritize accordingly.


Focus on onboarding

A great customer experience will start with onboarding process.  From the time someone becomes a customer, you will need to start delighting them from the onset. You need to ensure your onboarding process leaves customers confident and not confused. To improve on this experience, you should create a strategy and send surveys when customers finish the onboarding process, so as to get a feedback on the same. You should invest in the right tools. You will need to have great tools on your side to enhance on all matters customer experience.

You will need to engage with your customers. A budget friendly way to create a great customer experience is to engage with your customers on a personal level. A personalized customer outreach will make your customers feel heard and very much valued. If you make them feel that way, they will be more likely to stay loyal with your company.

Soft Skills You Need to Achieve Career Growth

Soft skills define a combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work seamlessly with other people. Soft skills can be taught, but they are not as straightforward as hard skills. Hard skills can be quantified and improved. You can learn some advanced mathematics or writing skills, and you can get better at writing better code. However, when it comes to soft skills, things such as small talk, empathy, honesty, among others, can be tough to learn. That is not to mean soft skills are not worth investing in. You will need to have hard skills to land a job that excites you and advance your career.

Here are some of the most important soft skills you need, in case you want to advance your career.

Emotional intelligence

Emotional intelligence often relates to the ability to recognize and manage your emotions and the emotions of others. It is made up of five key elements, which include the following. Self-awareness, self-regulation, motivation, empathy as well as social skills. In the context of the workplace, emotional intelligence relates to a few abilities. Can you recognize and regulate emotions and reactions in workplaces? Are you able to build rapport and positive relations with other people? Are you able to emphatic with others and can you give and receive effective and constructive feedback? It can be one of the most important skills you need to manage and advance growth in your career.

Team player attitude

The ability to play well with others is an important soft skill you need to have. Take it for example when at an early age, but that was preparing you for some level of good team building. Whether you are an individual contributor or working with others, be it in meetings, brainstorming moments, and other cross-functional projects, you need to develop a positive can-do attitude and work in collaboration with others. You need to be able to run effective and inclusive meetings and be open to new ideas while working respectively with others.

Growth Mindset

In any job, no matter what you do, you will encounter a lot of roadblocks, disappointments as well as other situations that will leave you so much frustrated. An important soft skill critical for your ability to persevere is having a growth mindset. It defines a frame of thinking that reflects viewing your abilities, talents, and intelligence as a skill you can grow and improve over time. Someone with a growth mindset might look at failure as an opportunity to improve on their weaknesses and be ready to tackle the next challenges on their way.

Openness to feedback

Openness to feedback is part of emotional intelligence, especially when it comes to the workplace. You need to be open to receive feedback on your performance and improve on the same. Constructive feedback helps you do the best job you can, and if you take it personally and react defensively, you will not be able to adapt to any challenges that come your way.





Important Elements to Include in Your Employee Handbook

An employee handbook is a critical document for setting clear expectations for new employees, and provides policies for all employees to follow. By doing so, it makes it easier for employees to know how to deal with a problem when such arises. Among other things, employee handbook should cover everything from dress code and vacation days to the code of conduct as well as nondiscriminatory policies. Additionally, it helps in setting the tone for what it’s like to work at your company. It is not just a list of what not to do, but also a chance to express your company mission statement, as well as workplace culture.

Here are some important elements to include in your employee template.

Introduction to company and values

At this section, you will want to describe the history of your company, including where you were founded and why. Additionally, you want to have a brief introduction of your company mission statement, as well as adding some other relevant insights into your company culture. What is the biggest priority in your workplace? All those important and key elements should be included at that stage. You need to give your new employees the elevator speech on why your company matters and why they should be excited to be part of the same.

Code of conduct

In this section, you need to give your employees a general overview of information in regards to ethics and compliance. Ultimately, a code of conduct will allow you to out an emphasis on your company values as well as the desired behavior you wish to foster in your leaders and employees. All these rules will be useful in fairly regulating and assessing behaviors of your employees. You will want to include as many specific details as possible. You may want your employees to know the definition of excessive tardiness, and how tardiness will be disciplined. Alternatively, you may also want to include specific dress code requirements in this section.


As far as policies are concerned, there are a lot of elements to include. You may want to include equal employment and nondiscriminatory policies in this section. You will want each employee to know that discrimination and harassment of any know will not be tolerated at workplace. Even a single instance of discrimination can create a lot of toxicity in the entire company culture. You will want to include other policies such as computers and technology policy. Additionally, create a room for compensation and benefits policy. If there is anything you want to include as far as new hire and separation policy is concerned, be sure to have the same included.

Compensation and benefits policy

All employees will be interested to know about their benefits on issues regarding to their health care, dental, vision, life insurance, stocks among others. In this section, you can let them know about all their benefits such as tuition reimbursements, commuter benefits, parking, employee referral bonuses among others. You will also want to include critical information in regards to salaries, payroll deductions and compensation increases for specific job descriptions so as to ensure you properly convey how each employee can advance their incomes.