Social media has taken businesses by storm. It has changed how companies interact with customers and attract new ones. Social media is fast-paced and innovative. Since its inception, marketing has been text and image-based, but this is changing now. New platforms like Periscope and traditional channels like Facebook and Twitter are now carrying video content. As expected, this is changing marketing. How then do you leverage this new development? How can you create an effective video ad campaign for your business?
Have a Plan
You need first to figure out the type of message you want the video ad to convey. Is it a product promotion or an introductory video? Are you looking to emphasize your experience and reputation or convey customer reviews? These questions help you create an effective video ad as you will have a clear objective.
Personalize the Video
Personalizing your video ad will make it relatable and less robotic. That will improve its effectiveness, and you will probably make a higher impact. One of the ways to personalize your video ad is by including customer testimonials. You can also include your customer’s and employees’ pictures. Show some people using your product or enjoying your services in the video. Ensure that the people in the video permit you to use their names, likeness, or both.
Write your script
While you can always get good low-cost scriptwriters on sites like Elance, it is highly recommended that you write your script for your business. Nobody understands your business and is more passionate about it than you. Should you hire a scriptwriter, work with them to develop the script.
Consider professional voice artists
Not everybody can speak in front of a camera comfortably in a video ad. Not every voice can make an effective voiceover for an ad too. You should consider hiring a professional voice artist to do the voiceover once you finish the script.
Select an appropriate setting.
The setting is to a video ad what the location is to business. The setting will create a lasting impression for the people seeing your business for the first time. It is like a first impression to any potential customer. When you have the option, shoot the ad indoors as you will be in control of the background noise and lighting.
Pay attention to lighting
Use professional lighting for high-quality video ads. If you cannot have the lighting for any reason, shoot the ad during the day preferably in front of a window with the overhead lights on. If you want to go all out on video ads, consider buying a video light kit.
Keep it short but include a call to action
Do not make the ad longer than 30 seconds. Keep it sweet and call on your audience to do something like creatively visiting your website. Video marketing has been with us on television, but social media threatened its relevance. Now digital media is bringing it back to relevance. Following these tips when creating a video ad can help you create a buzz online.