How to use Customer Surveys to Drive Business Growth


Customer surveys allow tow truck businesses to collect large amounts of customer feedback within a short period with minimal efforts required of the customer. Getting such insights helps businesses quickly and easily adapt to customer feedback and request, as well as looking for potential advocates for business testimonials. With all the focus on customer acquisition, it can be easy to overlook one of the biggest potential sources of new revenue out there, and that is from your existing customer base. Data has shown that it is five times more expensive to attract a new customer than it is to sell again to an existing one. Customers you currently have may be key to your company’s massive growth. One of the best ways to achieve this growth is through surveys.

Why use survey

The development of digital survey technology has made it easier than ever to poll your customers. However, with great power comes a great responsibility. When you send few surveys, you will miss valuable feedback. When you send too often, you risk alienating your customers whom you need for your future. Developing a survey strategy that is informative requires having a good understanding of what you are hoping to achieve with your customer surveys. There are three important types of surveys you need to collect data about. Post purchase survey, net promoter score and product or service development survey.

Post Purchase Surveys

A post purchase survey is sent to ask for feedback on a transaction that has already occurred. It doesn’t necessarily drive growth by stimulating additional purchases. Instead, such a survey allows for improved brand sentiment through positioning your company as one that cares about customer outcomes. It helps identify problems with the ordering process and things that can be corrected about your products and services. You also use the survey to gather additional information about your customers so as to send more targeted promotions in the future. It also helps to deepen relationship you have with your customers.

Net promoter score survey

Adding a post purchase survey to your checkout is a good way to capture business building feedback from new buyers. The goal of this survey is to determine which of your past customers like your brand enough to refer others. In an actual survey, those who score 9 or 10 are true promoters. Those who give you a 7 or 8 can be considered as passive customers while those who give you 6 and below are detractors. In case you receive a detractor score from a customer, you need to investigate to determine what went wrong. During the process, you might gain vital information that is needed to grow your business.

The last type of survey is product or service development survey. The potential of customer surveys to drive future sales is limitless. This survey is aimed at collecting information in advance on what they would like to see and how they will respond to future offerings with the aim of reducing product or service failure upon launch. You can also get vital information on how to allocate your limited resources.


Best Ways to Protect Your Brand Online

A positive brand image for a tow truck company can without a doubt influence consumer decision on which products to buy and which services to acquire. For any business, building a positive brand image starts virtually online. Your reputation will largely be dependent on social media and online reviews you get. Consumers will need to read about ten online reviews before they can feel they trust a brand. Since brand image makes such a big impression on someone’s decision to make a purchase, you need to consistently monitor your online reputation. Today, there are plenty of tools and strategies you can use to ensure your brand and online reputation is fully protected.

Brand reputation management

Brand reputation management refers to the process of monitoring how consumers perceive your business and taking a strategic action, when necessary, with the aim of improving your brand image. Reputation management is centered around monitoring and protecting your brand’s online reputation through reviews, social media and Google. Reputation management is a continuous process that allows you to stay on top of your brand’s public perception and addresses all possible damaging situations as soon as they occur. When you have a positive reputation, it helps in inspiring customer loyalty and significantly drives revenue and growth.

Reputation management happens when you have a plan, and here is how to go about it;

Research and audit

The first step to reputation management is research. During this stage, you will make use of the internet to discover conversations about your business and what people are saying about you. Aim to seek out different types of conversations and feedbacks that are helpful for understanding perceptions and improving reputation. You can conduct this audit from your customer reviews, on review sites and on social media. Simply search your business on Google and other different search engines. You can also search business related keywords just to get an idea of how other perceive your business.

Establish management strategy

Once you have an idea about the overall perception of your brand, you will know where you need to focus and improve on. If you find after audit that the conversation about your brand is unfavorable, you will want to employ practices that will help in improving the experience that people have with your business. The next step is to create a consistent management strategy. Regardless of your current standings, your plan is to address key things including the person to consistently monitor online conversations, and making a decision on which comments, reviews and mentions need responses.

Taking Action

After you have established those steps, you will need to take action based on comments, feedback and reviews you have. Understand how consumers view your brand as that would be the first step for improvements. Their criticism and pain points will direct you to areas of your business that need increased attention. Their positive comments will let you know that you are doing right and you should continue doing the same. For proper management, take action based on the comments, feedback and reviews you get so as to manage your reputation in the most appropriate manner.


Tips to Creating Effective Video Ads Campaign for

Social media has taken businesses by storm. It has changed how companies interact with customers and attract new ones. Social media is fast-paced and innovative. Since its inception, marketing has been text and image-based, but this is changing now. New platforms like Periscope and traditional channels like Facebook and Twitter are now carrying video content. As expected, this is changing marketing. How then do you leverage this new development? How can you create an effective video ad campaign for your business?

Have a Plan

You need first to figure out the type of message you want the video ad to convey. Is it a product promotion or an introductory video? Are you looking to emphasize your experience and reputation or convey customer reviews? These questions help you create an effective video ad as you will have a clear objective.

Personalize the Video

Personalizing your video ad will make it relatable and less robotic. That will improve its effectiveness, and you will probably make a higher impact. One of the ways to personalize your video ad is by including customer testimonials. You can also include your customer’s and employees’ pictures. Show some people using your product or enjoying your services in the video. Ensure that the people in the video permit you to use their names, likeness, or both.

Write your script

While you can always get good low-cost scriptwriters on sites like Elance, it is highly recommended that you write your script for your business. Nobody understands your business and is more passionate about it than you. Should you hire a scriptwriter, work with them to develop the script.

Consider professional voice artists

Not everybody can speak in front of a camera comfortably in a video ad. Not every voice can make an effective voiceover for an ad too. You should consider hiring a professional voice artist to do the voiceover once you finish the script.

Select an appropriate setting.

The setting is to a video ad what the location is to business. The setting will create a lasting impression for the people seeing your business for the first time. It is like a first impression to any potential customer. When you have the option, shoot the ad indoors as you will be in control of the background noise and lighting.

Pay attention to lighting

Use professional lighting for high-quality video ads. If you cannot have the lighting for any reason, shoot the ad during the day preferably in front of a window with the overhead lights on. If you want to go all out on video ads, consider buying a video light kit.

Keep it short but include a call to action

Do not make the ad longer than 30 seconds. Keep it sweet and call on your audience to do something like creatively visiting your website. Video marketing has been with us on television, but social media threatened its relevance. Now digital media is bringing it back to relevance. Following these tips when creating a video ad can help you create a buzz online.

The Happiness Advantage and How It Improves Productivity

What comes first between unhappy employees and a drop in productivity? There seems to be a lot of debate when it comes to the two.  There is always a connection between happiness and success as well as why people struggle to find satisfaction at work. Many business owners have benefited from applying findings between employee happiness and productivity, to inject such ideas into their business settings and get the best out of their employees. The approaches use makes it easier to motivate employees and rally them around business goals.

The happiness advantage provides insights into subconscious decision making and the roadblocks that prevent people from achieving their goals. There are different principles that define the happiness advantage. These principles act as guidelines that people use to make significant changes in their lives and include the following.

The Happiness Advantage

This principle represents a summary of the overall idea of this theory. It states that when people are happy, they perform to their best abilities and become more successful. Rather than working harder to be happier, employees need to be satisfied to achieve their goals. This idea can be quite conflicting. This is because many of us have been raised to believe that hard work leads to success. However, this principle doesn’t devalue in any way work ethic. Instead, it state that work ethic can be optimized if employees are happy in their positions.

The Fulcrum & The Leverdictate

This aspect is based on the principle that people experience happiness based on how they perceive the environment and daily activities. Happiness is not about lying to ourselves or turning a blind eye to the negative, but it is about adjusting our brain so that we can see and rise above situations that face us. This is to mean we can dictate our happiness by recognizing roadblocks and identifying how to overcome them. Once the path of success has been clearly defined, it becomes much easier to provoke change.

The Tetris Effect

The Tetris effect refers to the ability of the brain to scan an environment for positive and negative outcomes. Just like Tetris, our minds try to find the outcome that best suits our understanding of a situation. With this principle, our brains can get stuck looking for solely positive or negative results based on out past experiences. To combat any form of negativity, you need to end your day by looking at positive experiences. By searching for happiness in your day to day routine, it helps you in recognizing possibilities and working around to be always happy.

20 Second Rule

The 20 second rule is a guideline that helps people stay committed to their goals. This rule states that if you want to accomplish a goal, you need to remove all roadblocks that might inhibit your ability to do so. Ideally, you need to position yourself in a way that only required a 20 second to take the next step needed to achieve your goals.  Another important element to note is social investment. There is a lot of relationship between happiness and social support. There is a strong relationship between happiness and how we interact with our friends and families.