How to Create Great Customer Experiences on a Low Budget

Most tow truck businesses are normally started on a low budget. Running a business involves a lot of things. From sales, marketing, customer relations, and many more, all these needs to be well aligned for a business to succeed. For a business to grow from one level to the next, it must work on its customer experience. In most cases, you will be faced with low budget to run a business, and you must work on that tight budget. That means, you should maximize on the funds you have and minimize on expenses. If faced with such situation, here are some couple ways you can create great customer experience on a tight budget.


Think About Your Goals

Why do you want to start a customer experience program? What are the key things you would like to achieve? If you don’t have the right answers for these questions, it will be hard for you to see success in what you do. Before you can start, think about your goals and how you will achieve them. Doing so will help you reduce churn rate as you standardize processes and achieve scalability. Whatever you have decided, once you have made a decision on your goals, you can begin the brainstorming process and look for ways to improve customer journey at every interaction. You will need to create s customer journey map. With a journey map, you can visualize the process your customers go through.


Plan your budget according to priorities

Noe that you have a good idea of what your goals are and you have brainstormed some ways to improve customer experience, it is time for you to work on your priorities. The best way to create a great customer experience on a budget is to prioritize on what you want to get done with your budget on time intervals. To get started, think of the ideas you came up with during the brainstorming process, and then work on what you need to spend money on to make it happen. To have a proper plan for your budget, you need to have a good understanding on how much each task is going at and prioritize accordingly.


Focus on onboarding

A great customer experience will start with onboarding process.  From the time someone becomes a customer, you will need to start delighting them from the onset. You need to ensure your onboarding process leaves customers confident and not confused. To improve on this experience, you should create a strategy and send surveys when customers finish the onboarding process, so as to get a feedback on the same. You should invest in the right tools. You will need to have great tools on your side to enhance on all matters customer experience.

You will need to engage with your customers. A budget friendly way to create a great customer experience is to engage with your customers on a personal level. A personalized customer outreach will make your customers feel heard and very much valued. If you make them feel that way, they will be more likely to stay loyal with your company.

Best Ways to Protect Your Brand Online

A positive brand image for a tow truck company can without a doubt influence consumer decision on which products to buy and which services to acquire. For any business, building a positive brand image starts virtually online. Your reputation will largely be dependent on social media and online reviews you get. Consumers will need to read about ten online reviews before they can feel they trust a brand. Since brand image makes such a big impression on someone’s decision to make a purchase, you need to consistently monitor your online reputation. Today, there are plenty of tools and strategies you can use to ensure your brand and online reputation is fully protected.

Brand reputation management

Brand reputation management refers to the process of monitoring how consumers perceive your business and taking a strategic action, when necessary, with the aim of improving your brand image. Reputation management is centered around monitoring and protecting your brand’s online reputation through reviews, social media and Google. Reputation management is a continuous process that allows you to stay on top of your brand’s public perception and addresses all possible damaging situations as soon as they occur. When you have a positive reputation, it helps in inspiring customer loyalty and significantly drives revenue and growth.

Reputation management happens when you have a plan, and here is how to go about it;

Research and audit

The first step to reputation management is research. During this stage, you will make use of the internet to discover conversations about your business and what people are saying about you. Aim to seek out different types of conversations and feedbacks that are helpful for understanding perceptions and improving reputation. You can conduct this audit from your customer reviews, on review sites and on social media. Simply search your business on Google and other different search engines. You can also search business related keywords just to get an idea of how other perceive your business.

Establish management strategy

Once you have an idea about the overall perception of your brand, you will know where you need to focus and improve on. If you find after audit that the conversation about your brand is unfavorable, you will want to employ practices that will help in improving the experience that people have with your business. The next step is to create a consistent management strategy. Regardless of your current standings, your plan is to address key things including the person to consistently monitor online conversations, and making a decision on which comments, reviews and mentions need responses.

Taking Action

After you have established those steps, you will need to take action based on comments, feedback and reviews you have. Understand how consumers view your brand as that would be the first step for improvements. Their criticism and pain points will direct you to areas of your business that need increased attention. Their positive comments will let you know that you are doing right and you should continue doing the same. For proper management, take action based on the comments, feedback and reviews you get so as to manage your reputation in the most appropriate manner.


Tips to Creating Effective Video Ads Campaign for

Social media has taken businesses by storm. It has changed how companies interact with customers and attract new ones. Social media is fast-paced and innovative. Since its inception, marketing has been text and image-based, but this is changing now. New platforms like Periscope and traditional channels like Facebook and Twitter are now carrying video content. As expected, this is changing marketing. How then do you leverage this new development? How can you create an effective video ad campaign for your business?

Have a Plan

You need first to figure out the type of message you want the video ad to convey. Is it a product promotion or an introductory video? Are you looking to emphasize your experience and reputation or convey customer reviews? These questions help you create an effective video ad as you will have a clear objective.

Personalize the Video

Personalizing your video ad will make it relatable and less robotic. That will improve its effectiveness, and you will probably make a higher impact. One of the ways to personalize your video ad is by including customer testimonials. You can also include your customer’s and employees’ pictures. Show some people using your product or enjoying your services in the video. Ensure that the people in the video permit you to use their names, likeness, or both.

Write your script

While you can always get good low-cost scriptwriters on sites like Elance, it is highly recommended that you write your script for your business. Nobody understands your business and is more passionate about it than you. Should you hire a scriptwriter, work with them to develop the script.

Consider professional voice artists

Not everybody can speak in front of a camera comfortably in a video ad. Not every voice can make an effective voiceover for an ad too. You should consider hiring a professional voice artist to do the voiceover once you finish the script.

Select an appropriate setting.

The setting is to a video ad what the location is to business. The setting will create a lasting impression for the people seeing your business for the first time. It is like a first impression to any potential customer. When you have the option, shoot the ad indoors as you will be in control of the background noise and lighting.

Pay attention to lighting

Use professional lighting for high-quality video ads. If you cannot have the lighting for any reason, shoot the ad during the day preferably in front of a window with the overhead lights on. If you want to go all out on video ads, consider buying a video light kit.

Keep it short but include a call to action

Do not make the ad longer than 30 seconds. Keep it sweet and call on your audience to do something like creatively visiting your website. Video marketing has been with us on television, but social media threatened its relevance. Now digital media is bringing it back to relevance. Following these tips when creating a video ad can help you create a buzz online.

The Happiness Advantage and How It Improves Productivity

What comes first between unhappy employees and a drop in productivity? There seems to be a lot of debate when it comes to the two.  There is always a connection between happiness and success as well as why people struggle to find satisfaction at work. Many business owners have benefited from applying findings between employee happiness and productivity, to inject such ideas into their business settings and get the best out of their employees. The approaches use makes it easier to motivate employees and rally them around business goals.

The happiness advantage provides insights into subconscious decision making and the roadblocks that prevent people from achieving their goals. There are different principles that define the happiness advantage. These principles act as guidelines that people use to make significant changes in their lives and include the following.

The Happiness Advantage

This principle represents a summary of the overall idea of this theory. It states that when people are happy, they perform to their best abilities and become more successful. Rather than working harder to be happier, employees need to be satisfied to achieve their goals. This idea can be quite conflicting. This is because many of us have been raised to believe that hard work leads to success. However, this principle doesn’t devalue in any way work ethic. Instead, it state that work ethic can be optimized if employees are happy in their positions.

The Fulcrum & The Leverdictate

This aspect is based on the principle that people experience happiness based on how they perceive the environment and daily activities. Happiness is not about lying to ourselves or turning a blind eye to the negative, but it is about adjusting our brain so that we can see and rise above situations that face us. This is to mean we can dictate our happiness by recognizing roadblocks and identifying how to overcome them. Once the path of success has been clearly defined, it becomes much easier to provoke change.

The Tetris Effect

The Tetris effect refers to the ability of the brain to scan an environment for positive and negative outcomes. Just like Tetris, our minds try to find the outcome that best suits our understanding of a situation. With this principle, our brains can get stuck looking for solely positive or negative results based on out past experiences. To combat any form of negativity, you need to end your day by looking at positive experiences. By searching for happiness in your day to day routine, it helps you in recognizing possibilities and working around to be always happy.

20 Second Rule

The 20 second rule is a guideline that helps people stay committed to their goals. This rule states that if you want to accomplish a goal, you need to remove all roadblocks that might inhibit your ability to do so. Ideally, you need to position yourself in a way that only required a 20 second to take the next step needed to achieve your goals.  Another important element to note is social investment. There is a lot of relationship between happiness and social support. There is a strong relationship between happiness and how we interact with our friends and families.

Soft Skills You Need to Achieve Career Growth

Soft skills define a combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work seamlessly with other people. Soft skills can be taught, but they are not as straightforward as hard skills. Hard skills can be quantified and improved. You can learn some advanced mathematics or writing skills, and you can get better at writing better code. However, when it comes to soft skills, things such as small talk, empathy, honesty, among others, can be tough to learn. That is not to mean soft skills are not worth investing in. You will need to have hard skills to land a job that excites you and advance your career.

Here are some of the most important soft skills you need, in case you want to advance your career.

Emotional intelligence

Emotional intelligence often relates to the ability to recognize and manage your emotions and the emotions of others. It is made up of five key elements, which include the following. Self-awareness, self-regulation, motivation, empathy as well as social skills. In the context of the workplace, emotional intelligence relates to a few abilities. Can you recognize and regulate emotions and reactions in workplaces? Are you able to build rapport and positive relations with other people? Are you able to emphatic with others and can you give and receive effective and constructive feedback? It can be one of the most important skills you need to manage and advance growth in your career.

Team player attitude

The ability to play well with others is an important soft skill you need to have. Take it for example when at an early age, but that was preparing you for some level of good team building. Whether you are an individual contributor or working with others, be it in meetings, brainstorming moments, and other cross-functional projects, you need to develop a positive can-do attitude and work in collaboration with others. You need to be able to run effective and inclusive meetings and be open to new ideas while working respectively with others.

Growth Mindset

In any job, no matter what you do, you will encounter a lot of roadblocks, disappointments as well as other situations that will leave you so much frustrated. An important soft skill critical for your ability to persevere is having a growth mindset. It defines a frame of thinking that reflects viewing your abilities, talents, and intelligence as a skill you can grow and improve over time. Someone with a growth mindset might look at failure as an opportunity to improve on their weaknesses and be ready to tackle the next challenges on their way.

Openness to feedback

Openness to feedback is part of emotional intelligence, especially when it comes to the workplace. You need to be open to receive feedback on your performance and improve on the same. Constructive feedback helps you do the best job you can, and if you take it personally and react defensively, you will not be able to adapt to any challenges that come your way.





Important Elements to Include in Your Employee Handbook

An employee handbook is a critical document for setting clear expectations for new employees, and provides policies for all employees to follow. By doing so, it makes it easier for employees to know how to deal with a problem when such arises. Among other things, employee handbook should cover everything from dress code and vacation days to the code of conduct as well as nondiscriminatory policies. Additionally, it helps in setting the tone for what it’s like to work at your company. It is not just a list of what not to do, but also a chance to express your company mission statement, as well as workplace culture.

Here are some important elements to include in your employee template.

Introduction to company and values

At this section, you will want to describe the history of your company, including where you were founded and why. Additionally, you want to have a brief introduction of your company mission statement, as well as adding some other relevant insights into your company culture. What is the biggest priority in your workplace? All those important and key elements should be included at that stage. You need to give your new employees the elevator speech on why your company matters and why they should be excited to be part of the same.

Code of conduct

In this section, you need to give your employees a general overview of information in regards to ethics and compliance. Ultimately, a code of conduct will allow you to out an emphasis on your company values as well as the desired behavior you wish to foster in your leaders and employees. All these rules will be useful in fairly regulating and assessing behaviors of your employees. You will want to include as many specific details as possible. You may want your employees to know the definition of excessive tardiness, and how tardiness will be disciplined. Alternatively, you may also want to include specific dress code requirements in this section.


As far as policies are concerned, there are a lot of elements to include. You may want to include equal employment and nondiscriminatory policies in this section. You will want each employee to know that discrimination and harassment of any know will not be tolerated at workplace. Even a single instance of discrimination can create a lot of toxicity in the entire company culture. You will want to include other policies such as computers and technology policy. Additionally, create a room for compensation and benefits policy. If there is anything you want to include as far as new hire and separation policy is concerned, be sure to have the same included.

Compensation and benefits policy

All employees will be interested to know about their benefits on issues regarding to their health care, dental, vision, life insurance, stocks among others. In this section, you can let them know about all their benefits such as tuition reimbursements, commuter benefits, parking, employee referral bonuses among others. You will also want to include critical information in regards to salaries, payroll deductions and compensation increases for specific job descriptions so as to ensure you properly convey how each employee can advance their incomes.