Best Ways to Protect Your Brand Online

A positive brand image for a tow truck company can without a doubt influence consumer decision on which products to buy and which services to acquire. For any business, building a positive brand image starts virtually online. Your reputation will largely be dependent on social media and online reviews you get. Consumers will need to read about ten online reviews before they can feel they trust a brand. Since brand image makes such a big impression on someone’s decision to make a purchase, you need to consistently monitor your online reputation. Today, there are plenty of tools and strategies you can use to ensure your brand and online reputation is fully protected.

Brand reputation management

Brand reputation management refers to the process of monitoring how consumers perceive your business and taking a strategic action, when necessary, with the aim of improving your brand image. Reputation management is centered around monitoring and protecting your brand’s online reputation through reviews, social media and Google. Reputation management is a continuous process that allows you to stay on top of your brand’s public perception and addresses all possible damaging situations as soon as they occur. When you have a positive reputation, it helps in inspiring customer loyalty and significantly drives revenue and growth.

Reputation management happens when you have a plan, and here is how to go about it;

Research and audit

The first step to reputation management is research. During this stage, you will make use of the internet to discover conversations about your business and what people are saying about you. Aim to seek out different types of conversations and feedbacks that are helpful for understanding perceptions and improving reputation. You can conduct this audit from your customer reviews, on review sites and on social media. Simply search your business on Google and other different search engines. You can also search business related keywords just to get an idea of how other perceive your business.

Establish management strategy

Once you have an idea about the overall perception of your brand, you will know where you need to focus and improve on. If you find after audit that the conversation about your brand is unfavorable, you will want to employ practices that will help in improving the experience that people have with your business. The next step is to create a consistent management strategy. Regardless of your current standings, your plan is to address key things including the person to consistently monitor online conversations, and making a decision on which comments, reviews and mentions need responses.

Taking Action

After you have established those steps, you will need to take action based on comments, feedback and reviews you have. Understand how consumers view your brand as that would be the first step for improvements. Their criticism and pain points will direct you to areas of your business that need increased attention. Their positive comments will let you know that you are doing right and you should continue doing the same. For proper management, take action based on the comments, feedback and reviews you get so as to manage your reputation in the most appropriate manner.


Tips to Creating Effective Video Ads Campaign for

Social media has taken businesses by storm. It has changed how companies interact with customers and attract new ones. Social media is fast-paced and innovative. Since its inception, marketing has been text and image-based, but this is changing now. New platforms like Periscope and traditional channels like Facebook and Twitter are now carrying video content. As expected, this is changing marketing. How then do you leverage this new development? How can you create an effective video ad campaign for your business?

Have a Plan

You need first to figure out the type of message you want the video ad to convey. Is it a product promotion or an introductory video? Are you looking to emphasize your experience and reputation or convey customer reviews? These questions help you create an effective video ad as you will have a clear objective.

Personalize the Video

Personalizing your video ad will make it relatable and less robotic. That will improve its effectiveness, and you will probably make a higher impact. One of the ways to personalize your video ad is by including customer testimonials. You can also include your customer’s and employees’ pictures. Show some people using your product or enjoying your services in the video. Ensure that the people in the video permit you to use their names, likeness, or both.

Write your script

While you can always get good low-cost scriptwriters on sites like Elance, it is highly recommended that you write your script for your business. Nobody understands your business and is more passionate about it than you. Should you hire a scriptwriter, work with them to develop the script.

Consider professional voice artists

Not everybody can speak in front of a camera comfortably in a video ad. Not every voice can make an effective voiceover for an ad too. You should consider hiring a professional voice artist to do the voiceover once you finish the script.

Select an appropriate setting.

The setting is to a video ad what the location is to business. The setting will create a lasting impression for the people seeing your business for the first time. It is like a first impression to any potential customer. When you have the option, shoot the ad indoors as you will be in control of the background noise and lighting.

Pay attention to lighting

Use professional lighting for high-quality video ads. If you cannot have the lighting for any reason, shoot the ad during the day preferably in front of a window with the overhead lights on. If you want to go all out on video ads, consider buying a video light kit.

Keep it short but include a call to action

Do not make the ad longer than 30 seconds. Keep it sweet and call on your audience to do something like creatively visiting your website. Video marketing has been with us on television, but social media threatened its relevance. Now digital media is bringing it back to relevance. Following these tips when creating a video ad can help you create a buzz online.